We’ve created a little cinematographic twist on ‘An ode to the apple’ – a humble Elephant Gin production for World Apple Day, expressing our admiration of this luscious fruit.
For those craving a written apple love declaration, here’s the original poem by Pablo Neruda.
‘You, apple, are the object of my praise.
I want to fill my mouth with your name.
I want to eat you whole.
You are always fresh, like nothing and nobody.
You have always just fallen from Paradise:
dawn’s rosy cheek full and perfect!
Compared to you the fruits of the earth are so awkward:
bunchy grapes, muted mangos, bony plums, and submerged figs.
You are pure balm, fragrant bread, the cheese of all that flowers.
When we bite into your round innocence
we too regress for a moment to the state of the newborn:
there’s still some apple in us all.
I want total abundance, your family multiplied.
I want a city, a republic, a Mississippi River of apples,
and I want to see gathered on its banks
the world’s entire populationunited and reunited
in the simplest act we know: I want us to bite into an apple.